Playbazaar Blog

  Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world – someone who’s not afraid to call themselves an “IT Copywriter”.  Satta king So how do you know when you’ve found an IT copywriter? And – more importantly – how do you know what to expect from them? The following 10 tips will give you a good understanding of the qualities to look for – the things that make a copywriter an IT copywriter.  1) IT background Perhaps the most beneficial quality in an IT copywriter is a solid background of some sort in the IT industry. If your copywriter shares an understanding of your domain, you’ll spend far less time explaining the benefits of your product or service. Remember the last time you watched someone glaze over as ...

  Summary: From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up. Article Body: From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up. These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic ‘copywriters’ promoting themselves as website copywriters or SEO copywriters. Don’t get me w...

  Summary: Do you use weak verbs?  Are you needlessly redundant, or robotic in your use of long sentences? Do you sometimes overstate the obvious? Here are 9 handy tips that can improve and economize your writing. Article Body: We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity.  Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page. Avoid the wimpy verbs—is and be. These “do-little” verbs only occupy space and state that something exists.  So don’t write “There is one simple omission that can transform a sentence from boring to brilliant.”  Do write “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid “We will be running the new program from our Dallas office.”  Instead, opt for “We will run the new program from our Dallas office.”...

  …And if he’s not asking, you don’t want him writing for you. It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of your product or service, play bazaar your goals for the project, what makes your customers tick and what distinguishes you from the competition. If your copywriter is not covering these topics and asking these questions before he begins writing your copy, you will not get the biggest bang for your buck. Website copywriting components: ·        Project Objective  Is the purpose to make a sale, educate your customers, raise market awareness of your product or service, enhance your company image…or perhaps , internally, excit...

  I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going.  You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention. So without further ado, here they are! Satta king Number one:  Always write your sales letter with the individual in mind. Whenever you’re writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person. Number two:  Pull them in with the first line.  You’ve got to create interest with the reader, the very first line that they read. Number three:  Use bullets.  People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a heck of a lot easier. So use them. Number four:   Just let it flow.  When you’re starting to write a letter, it is very difficult to just start from top to b...

   . #1 - WHO DO YOU THINK YOU`RE TALKING TO? Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing. Satta king Ask yourself these questions: - What do your prospects/customers want? - What frustrates your prospects/customers most? - Who else is selling something similar to you? - Why should your prospects/customers believe you? - Why should prospects/customers respond to you instead of someone else? - What kind of appeals will your target market respond to?  . #2 - A GREAT SUBJECT IS YOUR OBJECT Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest "motor" revved up? Your SUBJECT LINE is the key. There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers. Here are some examples:...

  Nothing can turn a strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, Satta king fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy.  .1. Review the copy from the customers’ perspective.  On the first pass, read the copy (all of it) without your red pen in hand or editing hat on. That’s how your customers or audience will read it. Now, what do you think? Does the concept work? Did the headline grab your attention? How was the tone? Does the copy flow? If you begin by editing the first sentence or sweating the details, you will do your clients or customers a disservice.  .2. Don’t get hung up on grammar and usage.  If you think the copywriter broke a writing rule, 9 times out of 10 there ...

       I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”  I didn’t have a clue. Of course, these days, I know more. A lot more. In fact, I write dozens of case studies for clients each year. Satta king Case studies now rank high on my list of the most fascinating — and lucrative — projects I handle. (I’m sure glad that client offered me the job all those years ago!) If you’re unfamiliar with case studies, don’t worry. They’re really quite simple. A case study is just a fancy name for a success story – the tale of a happy customer and his or her experience using a product or service.  Lately, I’ve noticed that more and more companies need case studies written, yet have difficulties finding writers who can...

  Article Body: People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isn’t delivering a good impression, no one will be going to buy your cars. play bazaar Thus, you must make sure that your sales letter have answers to the most basic questions, and instill interest in your visitors towards your product just with these five specific questions: 1. What’s in it for me? The number one rule of salesmanship – people only buy for one reason, which is for getting the results from a product, what they will receive out of it. To achieve this, you must be quick in catching their attention since the beginning with your headline. Create a very convincing headline and tell your visitors what they will get in one shot through your headline. 2. How will my life be better? This is where you have to understand the emotional a...